MTV, Rhythm Jerk, Pre-viz
Designed and directed by The Mill's Carl Addy, and finished for both on-air and print, 'Rhythm Jerk' shows five bespoke designed 'pop-up' toy characters dancing, collapsing and jerking to some amazing, specifically composed dance music.
It is MTV's World Design Studio Milan (WDSM) and The Mill's most significant collaboration to date. The fully CGI spot took several weeks to complete and involved the skills of a large visual effects team from across both The Mill's Great Marlborough Street and Clipstone Street offices in London.
Animation, Character Design, Computer Animation
  • For a very brief week early last year, I had the pleasure of doing some previz models for the Mill's MTV Rhythm Jerk spot. Working with the art and design department, I put together these three images below, following the artist character designs (Carl Addy, Sam Meisels, Simon Landrein).The Banana Man, and Weather Dude were modelled and rendered my myself in C4D, but I had some ZBrush help from the extremely talented Rafael Zabala for Metal Dude. Most importantly check out the final spot below, created by Mill 3D dep. Enjoy the rhythm, Ol
  • Credits:

    Agency: MTV World Design Studio
    Producer: Cristina Mazzocca
    Creative Director: Roberto Bagatti
    Associate Creative Director: Anna Caregnato, Art Director: Carlos Carrasco

    Production Company: The Mill
    Director: Carl Addy
    Executive Producer: Luke Colson
    Music & Sound Design: Alan Boorman @ Wevie Editorial

    Editing Company: The Mill
    Editor: Daniel Budin, Charlotte Carr
    Post-Production / VFX
    Post-Production / VFX Company: The Mill

    Mill Office: London
    Executive Producer: Luke Colson
    VFX Producer: Sophie Hogg
    Creative Director: Carl Addy
    2D Lead Artists: Sam Meisels
    3D Lead Artists: Graeme Turnbull, James Spillman
    2D Artists: Nils Kloth, Oliver Harris
    3D Artists: Ross Urien, Luis Palleres, Jorge Bellot, Gemma Aliaga, Alexandre Allain, Sauce Villas, Arthur Larsen, Wayne Kresil, 
    Oliver Harris
    Colourist: Luke Morrison
    Art Department: Ross Urien